What inspired you to launch Boll & Branch?
After a bedroom renovation project, I was picking out new bedding and didn’t know what to choose. I was your average consumer, confused by many marketing phrases like “thread count” and “Egyptian cotton.” Turns out neither of those terms determine the quality and softness of a sheet, and there was no real brand that meant anything to consumers. So my husband, Scott, and I spent the next year of our lives learning about the dirty world of the conventional textile industry. From what we learned, we knew that we could make a better sheet than anything on the market, one that was beautiful on the inside and out. We would make the highest quality sheets using organic cotton and make them in factories that shared the same values as us.