Tell us a little bit about OWA Haircare and what inspired you to start the brand.
OWA Haircare was inspired by the inconvenience of traveling with liquid personal care products. At first, I was bothered by the amount of space my hair products took up. When I really started to think about it, I had a never ending list of complaints—the products didn’t last long, the travel-sized packaging was wasteful, things always exploded in my bag, the products were expensive and the list goes on.
After trying a few alternatives, I started looking into formulations for shampoo. When I learned shampoo was 80% water on average, I felt like I needed to take action not only for the well being of our suitcases, but for our planet. I realized if I could create a powder that hydrated with water to create the liquid hair products we all know and love, I would be onto something.
Fast forward a couple of years and OWA is doing just that. We are delivering the same liquid products, in a more environmentally sustainable powder option. And, it solves the problem of traveling with liquid products.