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The Forecast is Summersalt’s global content hub for all things travel, packing, style, and discovery, packed with informative and inspirational pieces for (and featuring!) women who are going places.

Why Bev Is So Much More than Rosé in a Can

As a kid, Alix Peabody wanted to build an empire when she grew up. “I had no idea what that meant — and I still don’t!” she told us. But as a young aspiring entrepreneur she did know she wanted to build something centered on happiness, confidence, community, and kindness. “I guess I also wanted it to be pink.” Today that empire is Bev, her adult beverage company that produces a chic can of California rosé. Because it comes in a can, you don’t have to worry about having glass by the pool while you sip your wine. Genius! Considering Alix knows how to make her dreams come true, we caught up with her hoping to get in on some of that magic. We’ll let you in on it, too.

What inspired you to launch your company?

Long story short, a few years ago I was hosting parties to make money to pay off medical bills from various surgeries I had due to a serious medical issue. I became obsessed with this female owned social space – and women’s role in the industry of “fun.” I wanted to recreate it on a larger scale. With the glaring omission of female spaces in the alcohol industry, I thought of the idea for Bev, a mission driven, digitally agile brand for women to have and own their fun.


Image Courtesy of Bev

What business advice do you want to share with women?

Be brave. It isn’t always easy for us, but take that chance and believe in yourself because it will be worth it. If anything, you’ll learn a whole lot about yourself and others in that process.

Talk about a professional experience that made you step outside your comfort zone:

Presenting our product and brand to a room full of male distributors for the first time was intimidating, to say the least. We were in front of guys who push beer and are used to men being in the spot my team and I were standing in.

Some people say it’s important to fail along a journey. Do you agree?

Failure is a state of mind, not a reality. Failure is how you learn. It’s the only way you learn.  “Good” things that happen and “bad” things that happen are just things that happen. They’re just facts. Learning to make that mental shift makes you not only better, it makes you unstoppable.

Let’s talk about “going places.” What’s on the horizon for you?

Bigger team. Nationwide distribution. Huge community. New products. Media house. Sky’s the limit!

Tell us about the last adventure you took:

I was up in SF for work the other week and I thought I’d be there for a night or two but ended up having to fly to Chicago for two nights for meetings, then back to SF for a week. My boyfriend came to Chicago with me so that turned into our own little adventure. We had never been there before.

What do you never travel without?

My five moleskine notebooks. I have to write things down.  Computers don’t do it for me.

Got any great advice for solo travelers?

Traveling is the one place in life you should absolutely be a yes-(wo)man. Just go, just do, just experience.

Fill in the blank. Traveling makes me:  

Miss my cat and my team, but mostly my cat.

Got any go-to podcasts or albums for passing time on a plane?

Odesza’s A Moment Apart and Almost 30 Podcast.

Share your most valuable travel hack:

Drink water!!!